Starbucks and Business Ethics - 1569 Words

Starbucks and Business Ethics Different businesses have different ways of advertising their products and contributing to the outside world. Starbucks being amongst these different businesses has an unethical way of marketing its goods. Their advertisements are very broad and manipulative to their customers. Starbucks follows business ethics, which is what makes marketing and global contribution circulate. They also give businesses different objectives they follow to be more fair and truthful to their consumers and workers. Starbucks, on the other hand, uses different strategies to reach its objectives while making unethical actions. Manipulations of consumer education, fair-trade, and advertisements can lead Starbucks to make unethical†¦show more content†¦Also, their thought of helping others might not be solely for good reasons; there are some parts of their work that makes their contributions somewhat ethical. Likewise, Jefferson in his document Declaration of Independence might agree with the idea of giving the workers their rights as they need it as he said, †¦Life, Liberty, and the Pursuit of happiness(95). In this case the workers are given their rights as works. They are also provided with great living conditions that they could pursue their happiness. On the other hand, what Jefferson might not agree with would be the idea of taking profit off of farmers that are working harder on the job than the whole Starbucks industry. Without these workers, there wouldn t be customer demand, and without customer demand there wouldn t be Starbucks. There are also two kinds of fair trade different businesses can be involved in; one is stakeholder-driven and the other shareholder-driven. The stakeholder-driven fair trade, as explained by Fridell, runs its business behavior by the drive of consumer decisions (83). In contrast, the shareholders-driven fair trade is used by Starbucks as it, possesses massive marketing and distributional resources that it uses to merely to respond to c onsumers but to manipulate their demands in the first place (86).Show MoreRelatedStarbucks Business ethics1271 Words   |  6 Pagesï » ¿Starbucks Corporation is an American global coffee company and Italian-styled coffeehouse chain, based in Seattle, Washington.   It is the world’s largest coffeehouse chain, and is considered one of the world’s best-liked and best-known consumer brands- with 19,972 stores in 60 countries. 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